National Fluffernutter Day - History ​1960 "Fluffernutter" used as a marketing tactic as a way to market the marshmallow/peanut butter sandwich idea — and appeal to more people — an advertising agency coined the term “Fluffernutter." 1920 Same creme — new name Archibald Query sold his Marshmallow Creme recipe to Durkee-Mower, Inc. — the company that still owns it today — and renamed it Marshmallow Fluff ​ 1917 ​The original creme is created Archibald Query of Somerville, Mass